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In large markets (like New York), where
work is highly specialized, and clients are looking for talent who are
both qualified and experienced in large-market bookings, it makes sense
to break out a roster into categories like Lifestyle, Fashion, Runway,
On-Camera, etc. Large market clients will often browse an agency's website
before contacting the agency for more information.
In a smaller market like Indianapolis,
however, it is more likely that such categories will just confuse a
potential client. They more likely will contact the agency first to
discuss available talent. Agencies in smaller markets tend to seek out
talent who can participate in a wide variety of bookings, further eliminating
the need for categories. While the agency website talent listings in
a small market are still important, the composites (and other digital
work) they create for their roster talent tend to be what gets them
booked when interacting with clients.
Others can separate their rosters into
categories if they want. We stay busy, so our way must be working :)